Arm & Hammer Advance White Brilliant Sparkle Cream Toothpaste is specially formulated to give you a noticeably whiter, brighter smile, while providing long-lasting freshness. The power of real Arm & Hammer Baking Soda helps neutralize breath-odor-causing compounds. Add in Tartar Control properties, which help protect against future tartar build-up, and you can show off your smile with confidence.